On Page SEO Tutorial For Small Businesses (2022 Edition) – 11 Simple Ways to Boost Your Rankings
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On-page SEO, Off-page SEO and Technical SEO are the three pillars of website optimisation to improve visibility in search engines and drive more traffic to your website. Doing on-page SEO to rank in Google local search results is somehow quite different from doing on-page SEO for larger websites that target national results which is what is covered in this tutorial. ——————————————————————————————————— 📑TABLE OF CONTENT 0:00 Intro 1:02 Why is on-page SEO so important 2:31 Website URL 3:15 Page title 4:40 Meta description 6:23 Headings and subheadings 8:41 Writing content 10:52 Images 13:31 NAP 15:08 Frequently asked questions 16:33 Google Review 17:15 Links 19:31 Track your performance ——————————————————————————————————— 🛠️ TOOLS MENTIONED IN THE VIDEO ○ Search engine results simulator https://mangools.com/free-seo-tools/serp-simulator ○ Check headings,sub heading & images HTML (SEO Minion) https://bit.ly/3a35qbz ○ Free Keyword research app (keyword surfer) https://bit.ly/3bxHSMl ○ Spell and grammar checkers https://www.reverso.net/spell-checker/english-spelling-grammar/ https://www.grammarly.com/ ○ Readability test tool https://www.webfx.com/tools/read-able/ ○ Image file size finder https://w3percentagecalculator.com/image-size-finder-online/ ○ Image compressor https://imagecompressor.com/ ○ Google Vision AI https://cloud.google.com/vision ○ Schema mark up generator https://technicalseo.com/tools/ ○ Schema mark up testing tool https://search.google.com/test/rich-results ——————————————————————————————————— 🙏 SPECIAL THANKS TO: https://excelelectrician.co.uk/ for letting me use their data ——————————————————————————————————— #onpageseo #localseo ❤️For more videos like this one, just subscribe to Ranking Academy: http://www.youtube.com/c/RankingacademyUk?sub_confirmation=1 DON’T FORGET TO VISIT 🌐 https://rankingacademy.co.uk ⭐Google Business Profile: https://g.page/rankingacademy 📷 Instagram: https://www.instagram.com/rankingacademy 👍 Facebook: https://www.facebook.com/rankingacademy DISCLOSURE: Some of the links on this page are affiliate links, meaning, at no additional cost to you, I may earn a commission if you click through and make a purchase and/or subscribe. Affiliate commissions help fund videos like this one.
Where can I find someone to help me evaluate my GMB listing? I literally can’t figure out if it is suspended or not. TIA!
Just sing into your Google Business panel. It will tell you there.
Please sir I have done all you said , I’m getting frustrated… The name of my business is Prince Williams media … Please what I’m doing wrong 😭 why can’t I rank top 3
It doesn’t happen overnight
This is one heck of a SEO masterclass! From meta descriptions to NAPs, you don’t miss! Thanks a lot for this.
Many thanks. Glad you enjoyed it
One answer I can’t find.
I have a service based business and live in a small town 20 miles NW of Columbus, Ohio. I only want to travel 30 miles at most, which covers half of Columbus.
Should I mention my town, Columbus, or one of the main suburbs on the NW side to rank in the areas I mainly work?
Specify the area which you are willing to travel to
Amazing content as usual. I have a question about our website, we are a local business and looking to make also online sales to do click & collect etc, but I don’t want my website to look too much like a proper e-commerce website, impersonal, I would like customer to still understand we are also local and small business, does that make sense? Any idea?
Hi Angie. Yes it does. I would create a dedicated section on the site for “click and collect” and push it as a service on the home page
Excellent video Luc ; )
Thank you very much Robert
Hey Luc, very insightful guide as always. Your vids always provide clear, succinct and actionable tasks to improve SEO. You also give great free tools which really helps. Been following you for years now and you’re still my favorite SEO guide. Thank you 🙏
Thank you so much Jamie. Really appreciate your kind comment
@Ranking Academy You’re very welcome Mate
What is a retargeting pixel?
A retargeting pixel is a small piece of code you put on your website that runs when a page is loaded and makes note of who visited each page of your site. Companies like Google and Facebook offer retargeting pixels that you can add to your website so when you run an ads campaign on their platform you can display the ads only to the people who have visited your site
Could you do video on Google Local Service vs P P C which one will give you better
return for service type business
You have great video 👍
I’ll add your request to my list Pierre
Hi Luc, great video as usual. Can you please make a video on Yoast SEO tool.
Thanks. I’ll add your request to my list
Man this is the best Youtube channel out there. I can not thank you enough, planning to eventually be in touch for a personal consolation,, what value you offer !!
Many thanks Dave
Quick question on NAP I don’t actually use an address just a city this is on the footer of the website. should I switch that to an address,, however after checking what citations I have ,I can see my address on the one I checked…….. so should I should change the footer of my website to match the addresses my citations I am thinking? is that correct
I would change it so it is consistent with the citations unless you don’t want anyone to know what your exact address is
@Ranking Academy thanks for the reply it is appreciated
Why would changing the URL lf an existing page be more harmful than be beneficial? Does it depend on the traffic the original URL is getting?
Hi rebecca. If your page is already getting traffic then I wouldn’t change it. If not feel free to change it and don’t forget to implement a 301 redirect from old to new
thanks dude. later
Any time. Thanks Ryan
Dear Luc, thank you for helpful professional lesson! I just wonder whether it will help if I ask someone in fiverr to help me building up the external back-link? Is there anything I should be aware to prevent the problem？ Many thanks!!
Fiverr is full of scammers who will likely promise to build 100’s of backlinks very cheaply. Avoid like the plague. If you are going down that path try finding a reputable agency. It’s not cheap. Alternatively you can do it yourself.
@Ranking Academy thank you very much, it is very hard to build external link by own.